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Music licensing commonly refers to ‚royalty free music‘ or ‚production music‘. This is music that has been written and produced with the sole purpose of being used in another project. Anyone can then license this music for a fee, to use in their project.

What about commercial music?

Commercial music, written and performed by artists like Adele, M83 and U2 for example, cannot be used for any purpose other than personal/private performance. When you buy a CD or download an MP3, it is specifically stated that you cannot do anything with that song or music track except listen to it yourself. Any business use is prohibited, even playing it on the radio to customers at a hair salon.

To play commercial music to the public, a public performance licensed is required by the appropriate performing rights organisation of that country. In the UK it may be PRS or PPL. In the US/Canada, it may be BMI or ASCAP. These organisations arrange a fee to the proprietor of the business, based on the size of their business/location. This can be expensive, and time consuming just to play the radio to your customers on your premises, but does permit the business to play the radio to its customers without legal issues.

This is not a suitable solution for video production and filmmaking, as the usage and purpose of music is not the same. As many video production companies produce content for clients, they need background music for their video/film that is cleared for its intended purpose. When licensing commercial music, arranging such a license for online, public performance, in-store and mass distribution quickly becomes expensive and convoluted.

Royalty free music licensing offers a simple and cost effective solution to acquiring well produced music with all necessary rights for the client, within an affordable, transparent license.

Who needs to license music?

Anyone creating digital content with the intention of publishing it online or publicly. It’s really that simple. You cannot legally use music you have not written yourself, or licensed from a music library.

What about ‚home movies‘ and ‚personal projects‘?

The same rules apply to home movies and personal projects, but because these are produced not-for-profit, nor professionally on behalf of a client it is possible to use commercial music in this type of content. However, when this content is published to social platforms like Facebook and YouTube, you may find your video is blocked in certain countries, or deleted entirely. This is because commercial artists and record labels have an agreement in place that monitors use of their content on these platforms, and can enforce accordingly. There is however, many commercial artists and record labels who permit the use of their music in exchange for advertising. An ad will be attached to your content as a pre-roll, overlay or half-time break during the video in exchange for permission to use their music track. If you’re producing something personal, ‚for fun‘ then this shouldn’t be an issue.

The risks of using commercial music in professional video

A client may want the latest chart hit in their video because it resonates with their target audience, or they feel it represents their brand. However, as outlined previously this could end up immediately being blocked or deleted with further implications like account suspension. If the video is not blocked or deleted, then it will be served with ads.

This is the last thing you want for your client. You’ve produced a video promoting their new product, and before the video has even started, viewers are being shown ads for competing brands and products. It degrades the potential of the video and the brand.

Why license ROYALTY FREE MUSIC?

There are THREE key reasons why licensing music correctly is hugely important.

1. You’re using music that will NOT be subject to copyright claims, blocks or deletion when it is published online. This means you can deliver your end-product to your client without fear of any music related issues.

2. You can MONETISE the content you produce. If you’re producing the content for your own online channel on YouTube, you’ll no doubt be entered into the partner program, to earn money from ads displayed on your videos. You cannot earn money from these ads if the music is not licensed, as it will go straight to the artist/producer of the music. Pay for the music license, earn money from that music license. Simple.

3. Create an identity for your video. Whether you’re producing something on behalf of a client, or yourself. If you use a hugely popular, well known commercial music track, chances are that song will resonate with the viewer more than your content. However, if you create really good video content AND license the perfect music track nobody has heard before, you’re offering a completely unique audio/visual package that is new and fresh.

What about free music?

If you look for it, you will find music that is available to use for free. But ask yourself, why is it free?

Free in exchange for ads and revenue.

The creator could be giving you permission to use their music in exchange for ad-revenue online via YouTube and Facebook, and you won’t know this until you publish it and get informed ads will be displayed alongside your video, with all revenue going to the artist.

A poor quality sample

The free music track you’re using could be a low quality sample of something an artist is trying to sell. This could be a low 128kbs MP3 that appears suitable, but when played back against high quality content, will sound quiet, muted and generally not as good. When music is licensed from a library, it should be available in broadcast quality WAV or 320kbps MP3 as standard.

Who else is using it?

You won’t be the only one looking for free music. People creating content purely for personal projects don’t have a budget for music licensing so they need something free. If you’re producing a project for a client who is paying you, would they be happy with you using the same free music track as everyone else? If it’s free, chances are a lot of people will make use of it.

Clearance and Assurance

Anyone can upload a music track online. There is no vetting, no quality control or legal assurance. Any Blog or digital content platform can host a music track for others to share. So, when you’re downloading a ‚free music track‘ how do you know the provider actually has the rights to provide it to you? When you license a music track from a professional curated library, you have the assurance that every single music track has been reviewed, contracted and published legally for you to license and use.

Why pay for music?

There are thousands of music tracks online. What difference is there between ‚Track A‘ and ‚Track B‘? As a video producer/filmmaker, ask yourself this question: „There are thousands of video cameras available. iPhones can shoot 4K video and you can plug a microphone into them. Why should a company hire me to shoot their video“?

When you license music from a reputable library, you’re paying for the expertise in writing and composing the music track. From the start, middle and end. The quality of instruments used. The production of dynamic audio, the builds and crescendos. The post production mastering and edits so that a 3 minute piece can be condensed into a short 30 second edit without losing any of the magic of the music track.

The difference you get when someone films a corporate video on their iPhone compared to someone filming the same video with a professional camera, lighting and staging is painfully obvious. It is no different when it comes to music or photography. There is the technology, the knowledge the skill and ability to combine them to achieve the highest quality result.

What can I do with licensed music?

Whatever you want. Music can be licensed for limited use or global distribution, mass production and broadcast. You can license music for a specific purpose and tailor it to accommodate any additional requirements at any time.

Licensing royalty free music is intended to be the most cost-effective and practical solution for using music in your professional projects. General online distribution is commonly a one-time license fee per track for lifetime usage.

Immobilienmakler Heidelberg

Makler Heidelberg

It really does not matter whether you are selling a house or trying to buy a house, the real estate agent will say that they are working for the seller. On the other hand, if they are trying to find a home for the buyer, then they will say they work for the buyer. No matter what works for them is what they will do. Keep reading if your interested in selling your own home.

In reality, the real estate agent works for themselves alone. They want to get their business built up and earn a good reputation. They need to get their name out there as much as they can, so they try to sell as many and list as many houses that they can get their hands on.

For Sale By Owner (FSBO) signs are vastly different from a real estate agent sign. The FSBO lists the listing ID and a phone number, or maybe even a website. This type of FSBO services keeps the focus on selling your home, which is exactly what you want to do. They will deal with the owner directly and not have to go through a real estate agent. All the real estate agent is concerned with is selling the homes with the larger commissions. If your home is not one of these, then you real estate agent will not try very hard.

If you will look at a sign from a real estate agent, you will notice their picture on the sign, their logo, and their business name. The agent really is not focused on the seller, they are more interested in building up their name and getting their business and picture out there for everyone to see.

The seller is going to have to pay a lot of money to get a big name agent. Many times the agent is so busy you will not even get to meet them face to face. They will most likely send out someone who works for them to get the job done. You really need to do your research and find out if it is worth it to you to hire a real estate agent so they can build up their name and business, or if you would rather sell your own home and save giving the commission away.

Immobilienmakler Heidelberg

Makler Heidelberg

If a landlord has a property to rent out, he has the option of looking for a tenant on his

own. Instead of exploring this option, he can seek professional help to find the right

tenant. It is advisable to hire a property agent though many landlords are tempted to

save brokerage fees. The consequences of not having a property agent are disastrous

as the landlord ends up with a tenant who proves to be a source of trouble. Hire a

property agent who is an expert in the rental business segment to avoid regrets later.

Best price

Since a real estate agent has the latest updates regarding ongoing rates in various

localities, he is able to provide a tenant who pays the highest rent for the property.

Saving in Cost

A real estate agent can place advertisements on behalf of the landlord at zero cost.

He uses his superior marketing services and network to generate leads. But a

landlord has to spend his money on releasing advertisements in the papers to find a

tenant.

Client base

A real estate agent already has several clients looking for a good rental option and

this saves time and resources. His database is useful.

Undue advantage

A real estate agent handles negotiation with the tenant and ensures the terms and

conditions set by the landlord are not modified by the tenant. When a property agent

is involved, a tenant cannot take any advantage or put forth clauses.

Multiple responsibilities

A real estate agent bears all the responsibilities related to the rental

process. Advertising, showing of the property, tenant screening, preparing the

lease document, and collecting funds are his key duties.

Background check

A property agent digs up the past of a tenant – the relationship he shared with his

previous landlord. He is able to know whether the tenant behaved well with his

earlier landlord, paid rent on time, and maintained the property well or not. Getting

the right tenant is the prime reason why you need to hire a property agent. Seek a

tenant who cares for the property and maintains cordial ties with neighbours.

Employment history

A real estate agent can seek employment details and visit his office to verify facts.

He can speak to his employer and colleagues to know the kind of job he has – full-

time, consultant or contractual. His salary figure gives an idea of his capacity to pay

the monthly rent. Stability and tenure of the job are important considerations.

Transferable clients

Many landlords prefer tenants with transferable jobs as the property gets vacated

after a couple of years. A property agent has a long list of clients with transferable

jobs. Even if they do not get high rent, they are happy because they do not have to

go for litigation to get the property vacated.

Support system

Many aged landlords living on their own need tenants who become their support

system. They want to have a family that takes care of them, do many errands for

them. Their definition of a right tenant includes a person or a family they can

approach during emergencies. Some landlords want to have tenants who take full

care of the property since they live far or abroad. A good, educated, cultured family

is what they need.

Restrictions

Many landlords prefer a family instead of letting it out to bachelors who cause a lot of

trouble. The marital status of a tenant becomes the key consideration. A landlord

can specify what he needs to avoid and what he prefers. Once he defines his

expectations, a property agent can filter out the options and conduct a focused

search.

Real estate agents possess information and technology that landlords do not have.

They lower the risk, negotiate well and ensure quick completion of the transaction.

Immobilienmakler Heidelberg

Makler Heidelberg

Although, there are hundreds – of – thousands, of licensed real estate salespersons, in this country, only, a very small percentage of them, are responsible for the vast majority of the transactions/ deals, and, there is a significant difference, on many levels, between individuals, and how they perform the duties of an agent. Since, for most people, the value of their house, represents their single – biggest, financial asset, doesn’t it make sense, to carefully, CHOOSE the person, you hire, to serve and represent, your best interests? With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents, and why it matters.

1. Character; creative; Competitive Market Analysis (CMA); cooperate: Seek someone, with the quality character, which benefits, and serves your best interests! Choose someone, with the combination of knowledge, creativity, and open – mindedness, combined with a willingness to cooperate, with all parties involved! When, selecting a Listing Agent, carefully, inspect, the quality, thoroughness, and professionalism, of their Competitive Market Analysis (CMA), and how he explains it, in terms of suggesting your listing price, and your options, etc.

2. Humane; helps; homes: Many homeowners struggle, with their decision to sell their homes, because of their emotional attachment, and, memories! It’s important for an agent, to proceed, with the humane actions, which helps one, put things into perspective, and make essential decisions, etc.

3. Options; opts; opportunities; optimal: It’s important to carefully, review, a variety of options and alternatives, and opt – for, the best strategic plan, moving – forward! Take advantage of the finest opportunities, in order to provide the optimal service, and representation!

4. Open – minded; Open Houses; organized: There is no such thing, as, one – size – fits – all, when it comes to choosing the finest agent, to represent you! You benefit, when one proceeds, in an open – minded, manner, and, in a well – considered, organized manner! It’s important to thoroughly, consider, examine, and identify, whether the marketing and selling of your home, would benefit, by holding, Open Houses.

5. System; strengths; solutions; service/ serve: Seek someone, who explains, thoroughly, his system and reasoning, and how he might, effectively, emphasize your home’s strengths, while addressing areas of weakness! Professional service means providing viable solutions, emphasizing, serving your best interests!

6. Empathy; excellence; endurance; efforts: Clients benefit, when they choose an agent, with the utmost degree of genuine empathy, which combines, real excellence, and the endurance, to maintain his professional efforts, throughout the process!

When you CHOOSE the real estate agent, to hire, and represent/ serve you. do so, carefully, and thoroughly! Making the wisest, possible decision. benefits you!

Immobilienmakler Heidelberg

Makler Heidelberg

Real estate as a profession has been around as long as there has been a United States and yet many people have little idea how Realtors actually function. This understanding is exasperated by the fact that no two Realtors practice in the exact same way. While the aim is the same, the methods employed are often quite different. Still, the basic process remains unchanged.

This matters because both buyers and sellers are often challenged by their living situation–or lack thereof–to the point of severe stress both emotional and financial. Understand the process can be a great help.

Buyers, for instance, tend to think of real estate sales persons as someone who wants to sell them a house, that they will even try to talk a person into buying a particular property in order to make another commission. While some new licenses may start out like a glorified used car salesman with this idea they rarely last. Over 70% of new agents fail in the first year.

What actually happens is the Realtor learns all they can about a person’s needs and finances and combs the market for a home to fit those needs and financial limitations. This last issue is usually the toughest. Buyers strive to get the most home for the least cost and sellers strive to sell for the highest price. Add direct competition from other buyers and the landscape can be challenging at best.

This is where a good Realtor is worth his or her weight in gold. Well, maybe not their weight in gold, although this may be true in some cases, but a considerable amount of money at a time when financial resources are usually stretched to the limit.

Helping a buyer into the right home at the right price is the job and Realtors have been doing just that for as long as there have been Realtors. If they didn’t they would have gone extinct ages ago especially in today’s computer driven markets.

Once the right home is found the job is just beginning. The best price and terms must be negotiated. This is an art in itself and can save the home buyer a sizable fortune. Here’s where the network of Realtor affiliated with the Multiple Listing Service (MLS) and the National Association of Realtors (NAR) comes into play.

Both the buyer and the seller are typically represented by separate agents, each legally required to serve their client’s needs and no other. Buyers and sellers do not directly interact. This single factor facilitates successful agreements more than any other means since Realtors as experienced negotiators can put together deals that individuals usually cannot as witnessed by the staggering rate of negotiation failures experienced by FSBOs (For Sale by Owner sellers working without representation)

Once the deal is struck the next challenge is getting to the closing table through financing, home inspections, attorney and title hang-ups and even timing. The previous owner must leave at the same time the new owners are ready to move in. This is often on the same say, the day of the closing. Here too expertise pays off while sellers who manage to strike a deal experience major fall-through issues and failed closings forcing them to start over with all the accompanying costs and missed opportunity.

Realtors facilitate successful transactions not by pushing their own agenda but by expediting their client’s needs and goals.

Not only is trying to sell someone a home counterproductive in a world of cautious buyers it undermines an experience agent’s foundation for continues success in the profession: repeat customers.

Sellers too often labor under misconception about the process of selling their property. If they gave it any consideration at all they might think that what doesn’t really happen to buyers actually does. No successful agent goes out and tries to talks someone into buying a house.

What actually happens is much like marketing any product or commodity. Simply put, the Realtor promotes the listing to the buying public in the best possible light. This process too is greatly facilitated by MLS associations as a repository of homes for sale. The MLS is the single best source for home sales in the country where over 90% of buyers find their home through agents affiliated with a regional MLS. The goal is that no one interested in buying a home is left unaware of the seller’s offering. And that the best possible light means the place must show well and the price must be competitive with other similar homes since buyers will always choose the best home at the best price.

This can be as much of a challenge for sellers as it is for buyers. Again, the seller is looking to maximize their investment which does not usually include fixing the place up. If they wanted to make improvements or repairs they wouldn’t be selling in the first place and for the price they are getting the buyer should be willing to accept less than picture perfect–at least that’s often the common thinking. This is just as reasonable as buyer’s being put off by homes that need work and in their opinion overpriced but not conducive to anyone getting what they want and need.

What results is conflict–almost every time. Solving these innate issues is what Realtor do best: Finding the right home for the buyers based on their needs not their own. Or market the seller’s home effectively to bring in a ready, willing, and able buyer. Then making it work for both parties all the way to the closing table and a fine new home for the buyer and a big check for the seller to enhance their bottom line as well as their living situation. Not bad, not bad at all.

Immobilienmakler Heidelberg

Makler Heidelberg

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Immobilienmakler Heidelberg

Makler Heidelberg

Managing Realtor Email Lists More Effectively

The way that a real estate agent manages their realtor email lists will have a big impact on their closing rate. Even if you run a small business with a relatively small client list, it is important to ensure that your lists are well organized and include data on how much each client is willing to spend, the neighborhood in which they would like to live, and any other preferences that they have communicated with you. By keeping all this data close at hand, and creating a list that will enable you to drill down by category, you can better target the audience for each bulk email that you send.

Think carefully before you send a mass email. Some realtors choose to create an email blast to all clients each time they find a new property at a great value. Sending emails that do not fit the specific criteria set out for you by house hunters will only make them less likely to read correspondence from you in the future, which will hurt your chances of closing a sale. Instead, every time you find a new property, narrow down your contact list to contain only those buyers for whom the house is within their price range and meets at least most of their expectations.

Make sure that each bulk email feels personalized. The best way to do this is through a mail merge program. These programs are designed to enter a prospect’s name or title into the salutation field, and again in any other part of the email where such an address would be appropriate. This will not only give the impression that your mass emails were written solely for one client’s eye, improving the chances that they will respond, it will also make it far less likely to end up in a Spam folder.

Update your list of email addresses regularly. Most real estate agents will have an ever changing roster of clients. As new clients are added, or as deals are closed, be sure to update your mailing lists to reflect this. This will ensure that you are reaching out to all your active accounts, while not bombarding former clients with unwanted solicitations.

A good real estate agent will build time into their day to maintain and update their realtor email lists.

Immobilienmakler Heidelberg

Makler Heidelberg

If you are interested in taking a look at property for sale in Cyprus there is some basic information that you do want to keep in mind. Through this article you are provided a primer to consider when it comes to purchasing property for sale in Cyprus in this day and age.

Of course, if you are like many people, one of your most immediate questions (perhaps concerns) may center upon the history of the island over the course of the past forty some years. If you do pay attention to media reports during this time period, you are aware that Cyprus is a divided island temporarily – with people of Greek origin occupying one part of the island and people of Turkish origin occupying the other.

When considering property for sale in Cyprus you do need to know that while it is true that there has been some conflict through the years between individuals of Greek and Turkish origins who reside on the island, for the past 35 years there is sustainable peace. 

Moreover, there has been a growing commitment on the part of both populations on the island to remain committed to developing ongoing methods through which they can live together today and into the future.

All these factors, coupled with the fact that Cyprus is a fantastic island, showered with sun almost all through out the year, make buying property for sale in Cyprus a very appealing decision.  The majority of people investing in houses for sale in Cyprus have so far been British, but Russians have been entering the Cyprus property market in recent years.

Immobilienmakler Heidelberg

Makler Heidelberg

Although, owning a home of one’s own, is often considered, a major component of the so – called, American Dream, wouldn’t it make sense, to effectively, plan, to ensure this doesn’t become a nightmare, instead? After, over fifteen years, as a Real Estate Licensed Salesperson, in the State of New York, I have created, what I, often, refer to, as the RICH IDEAS, for proceeding, wisely, in terms of buying a house. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, a 5 – step plan, for properly, effectively, wisely, being prepared for this process, and proceeding accordingly.

1. Put together/ accumulate sufficient funds, for a variety of requirements and necessities: It’s smart to proceed, as well – prepared, as possible, from the beginning. Well – before, you start searching for a house, begin saving money, in a systematic way. Remember, you will not only need funds, for the down – payment (often, but not always, 20%), but, also, funds for other Closing Costs, including, but not limited to, pre – paid real estate taxes, utilities, and other, so – called, escrow items. In addition, most lending institutions require a demonstration, and proof of funds, equal to several months, of mortgage payments.

2. Obtain a copy of your Credit Report (if husband and wife, get both): You are entitled, once per year, to request a free copy of your Credit Report, from one of the major credit organizations/ companies. Review this document carefully, and correct any errors. If your rating is not, as high, as a lending institution may seek, begin to take steps, to enhance and improve it, sooner, rather than later!

3. Pay – down other debt: Lending institutions use formulas, to determine one’s qualification, to receive funds. These are generally, focused on, one’s percentage of debt to income. Therefore, pay – down your other debt, prior to beginning the process!

4. Don’t add any other debt: Avoid acquiring any more debt, regardless of how convenient, and/ or, appealing, it may seem, at the moment. Don’t fall into the trap, of, accepting new store charge accounts, because doing so, may compromise your credit worthiness, when you seek a mortgage!

5. Shop for homes, within your means: Avoid the trap, of becoming, house – rich, and seeking to purchase a home, beyond your comfortable means! Know, how much, you can afford, comfortably, and securely, so you choose, wisely, and remain, comforted!

Since, for most of us, the value of our house, is our single – biggest, asset, doesn’t it make sense, to proceed, carefully, and wisely? Will you be up to this task?

Immobilienmakler Heidelberg

Makler Heidelberg

Buying a luxury home is like dream come true if the buyer has the right budget to make the investment. Not only it promises a great future investment but if it is being purchased by an end user then it turns out to be a delightful experience. Buyers who are interested in such properties must know how to select the right kind of luxury home as there are certain tips and tricks that help in the rightful selection. Not every luxury home that is on sale is the right kind. The know-how of the whole buying process helps a home buyer to strike a good deal. This article details the factors that one must keep in mind when buying a luxury property or home.

1. Know the search process

Luxury properties have a niche market and they may not target just everyone looking to buy a home. It is therefore important to know that not every luxury home available for sale will be listed online. The website of the seller or realtor usually contains the first-hand information related to such properties. Other than online, real estate brokers or consultants who specialize in selling luxury homes know the offerings inside out which is helpful for a buyer to make a wise selection.

2. Do not make the decision based on photos

Photos of luxury homes available online or shared by the realtor might not do justice to the property or may give a false picture of the current condition of the property. Thus it is important to see such properties in person. Also, a good amount of money is involved; homebuyers must ensure that they are being offered a value for money home deal.

3. Get assistance from a local expert

A good real estate agent can solve a whole lot of things for you in your pursuit of buying a luxury home. His/her awareness of the property, location and investment trends is useful for any buyer.

4. A second opinion is important

In case you decide to make a visit to a luxury home that you feel interested in buying, take along a friend or family member whose opinion really matters to you. Sometimes, it is better to understand the pros and cons of a property from other’s perspective. Maybe they will take a note of what you will miss and it eventually helps you in making a more informed decision.

5. Try to negotiate

There is always a chance to negotiate the price with seller even if it falls in the luxury category. For obvious, people buying luxury homes have a good budget but still, it must be kept in mind that little savings at the time of deal are going to help you in future.

6. A Future Perspective

Does the luxury property that you have decided to invest in comes with advantages that you will be able to reap in future? Is it going to be a home that will in increasing its value over a period of time? What kind of infrastructure is planned around its vicinity? Some questions like these must have positive answers for them to make it an ideal investment.

Immobilienmakler Heidelberg

Makler Heidelberg